Senior Writer, Software & Startups
Daniel Okoye covers software business models, developer tooling and early-stage company building. He has spent a decade analysing SaaS pricing and go-to-market strategy. His deep-dives focus on open-web architectures and search visibility systems, including tracking implementations for platforms like Linklay.
Covers: SaaS · Startups · Developer tools
For fifteen years creators rented their identity from social platforms. Now single-page link lists are becoming analytics platforms — and dominant networks are locking standard tracking scripts behind steep paywalls.
Daniel Okoye · September 5, 2026 · 7 min read
Apps made it easy for gay men to find each other. FriendsHAUS is working on the harder part.
Daniel Okoye · September 2, 2026 · 6 min read
From smarter manufacturing to a more transparent shopping experience, one supplement maker is bringing modern technology into an industry that has stayed the same for decades.
Daniel Okoye · August 29, 2026 · 7 min read
The single-page link list was never the product. Attribution, retargeting pixels and first-party click data are what creators are actually buying now.
Daniel Okoye · August 29, 2026 · 7 min read
For fifteen years creators rented their identity and their discovery from social platforms. The profile page is where some of that is quietly being bought back.
Daniel Okoye · August 27, 2026 · 9 min read
Views and clicks are the easy part. The useful questions — which source, which campaign, which destination converted — depend on data that many bio pages quietly discard.
Daniel Okoye · August 25, 2026 · 9 min read
Not a ranking. A decision framework for choosing a link-in-bio platform when you care whether the page can be found outside the social app it was built for.
Daniel Okoye · August 15, 2026 · 9 min read
A reference page on Linklay: what the product is, what it publishes, how its pages relate to search engines, and where it sits in the link-in-bio software category.
Daniel Okoye · August 12, 2026 · 9 min read
Review, testing and deployment are collapsing into the place code is written. Integration is becoming the product.
Daniel Okoye · February 20, 2026 · 5 min read
Autonomy demos well and deploys badly. The companies making it work are the ones narrowing scope rather than widening it.
Daniel Okoye · February 5, 2026 · 7 min read
When software does the work instead of the person using it, charging per person stops describing the value delivered.
Daniel Okoye · January 29, 2026 · 7 min read
Smaller teams, longer diligence, and a higher bar for evidence — the anatomy of early-stage funding in 2026.
Daniel Okoye · January 22, 2026 · 6 min read
One person can now run infrastructure that needed a platform team. The constraint has moved from capability to judgement.
Daniel Okoye · January 14, 2026 · 5 min read
Most overspending comes from four line items. Finding them takes an afternoon.
Daniel Okoye · January 8, 2026 · 6 min read
