# Carrd

Cheap one-page site builder used as a bio page.

Free plan: yes. Category: One-page site builder.

Official website: https://carrd.co

Facts verified: 2026-09-18
Canonical page: https://zentry.technology/creator-tech/link-in-bio-tools/carrd/
Methodology: https://zentry.technology/creator-tech/how-we-evaluate-link-in-bio-tools/

## Summary
- **Best for:** People who want a cheap, highly customisable single page with real SEO controls and do not need creator commerce.
- **Weaker choice when:** You want tracking, selling or bookings out of the box — all of it is either paid, embedded or absent, and the custom domain needs the $19/year tier.

## Score

Overall: 3.7/10 (rank 4 of 10). Scores are computed from the verified fields below by the published rubric, not assigned by hand; an undocumented field scores zero.

- **Measurement and retargeting** (30% of the score): 2.7/10
- **Free-tier capability** (20% of the score): 0/10
- **Cost of entry** (15% of the score): 10/10
- **Branding and page control** (15% of the score): 4.5/10
- **Commerce** (10% of the score): 4.3/10
- **Technical and search visibility** (10% of the score): 3/10

## Pricing and free tier
- **Free plan limits:** Basic plan documents up to 3 sites with Carrd branding, and no custom domain, forms, widgets or analytics. [source: https://carrd.co/docs/pro/plans]
- **Monthly price:** No monthly billing — Carrd bills annually [source: https://carrd.co/docs/pro/plans]
- **Annual price:** $9/year (Pro Lite); $19/year (Pro Standard); $49/year (Pro Plus) [source: https://carrd.co/docs/pro/plans]
- **One-time / lifetime price:** None offered [source: https://carrd.co/docs/pro/plans]
- **Platform fee on sales:** No native checkout; payments run through embedded third parties, so no Carrd platform fee is documented [source: https://carrd.co/docs/forms/setting-up-a-custom-form]
- **Profiles or sites included:** 3 sites on Basic and Pro Lite, scaling to 1,000 sites on the highest tiers [source: https://carrd.co/docs/pro/plans, https://carrd.co/docs/pro/features]

## Analytics and acquisition
- **Analytics on the free tier:** None on the free plan [source: https://carrd.co/docs/pro/plans]
- **Analytics on paid tiers:** Site Analytics via Google Analytics, Plausible, Fathom, Matomo, PostHog and others on Pro Standard or higher [source: https://carrd.co/docs/sites/setting-up-site-analytics]
- **Live / real-time analytics:** _(unverified)_ unverified — depends on the third-party analytics tool, not documented by Carrd
- **Analytics history retained:** _(unverified)_ unverified — retention belongs to the connected analytics tool
- **Meta (Facebook) pixel:** Pro Standard or higher, via Marketing Trackers — the documentation names Facebook as an example ad platform and lists pixel-type trackers — the doc does not name each tracker individually [source: https://carrd.co/docs/sites/setting-up-marketing-trackers]
- **TikTok pixel:** _(unverified)_ unverified — the Marketing Trackers documentation does not name TikTok [source: https://carrd.co/docs/sites/setting-up-marketing-trackers]
- **Google tag / Analytics:** Pro Standard or higher, via Site Analytics [source: https://carrd.co/docs/sites/setting-up-site-analytics]
- **UTM parameter support:** Yes — UTM parameter values can be collected and used [source: https://carrd.co/docs/sites/using-utm-parameters]
- **Analytics export (CSV):** _(unverified)_ unverified — export belongs to the connected analytics tool

## Branding and page control
- **Custom domain:** Pro Standard or higher — corrected September 2026 — previously recorded as any Pro tier; the documentation states Pro Standard or higher [source: https://carrd.co/docs/sites/using-a-custom-domain]
- **Platform branding removal:** Pro Lite and above [source: https://carrd.co/docs/pro/plans]
- **Unlimited links:** Not applicable — Carrd builds pages, with no link-list limit documented [source: https://carrd.co/docs/pro/features]
- **Custom CSS:** Advanced settings allow custom styles on Pro tiers [source: https://carrd.co/docs/pro/features]
- **Custom fonts:** Local Fonts on Pro tiers [source: https://carrd.co/docs/pro/features]
- **Video backgrounds:** _(unverified)_ unverified — not documented as a distinct feature
- **Link scheduling:** _(unverified)_ unverified — not documented
- **Password protection:** Yes — a site can be restricted with a password [source: https://carrd.co/docs/sites/adding-password-protection]

## Audience
- **Email capture:** Yes — forms with email service integrations on Pro [source: https://carrd.co/docs/forms/setting-up-a-custom-form]
- **Email marketing / sending:** _(unverified)_ unverified — Carrd collects submissions; it does not document sending campaigns
- **QR codes:** Pro Lite or higher [source: https://carrd.co/docs/sites/generating-a-qr-code]
- **Mobile app:** _(unverified)_ unverified — no official Carrd mobile app is documented

## Commerce
- **Native storefront:** No native storefront [source: https://carrd.co/docs/forms/setting-up-a-custom-form]
- **Native checkout:** No — payment-enabled forms and third-party embeds only [source: https://carrd.co/docs/forms/setting-up-a-custom-form]
- **Digital products:** No native delivery; third-party embeds only [source: https://carrd.co/docs/forms/setting-up-a-custom-form]
- **Courses:** Not offered [source: https://carrd.co/docs/pro/features]
- **Memberships / subscriptions:** _(unverified)_ unverified — not documented
- **Bookings and appointments:** No native booking; embeds only [source: https://carrd.co/docs/pro/features]
- **Tips and donations:** No native tipping; payment-enabled forms on Pro [source: https://carrd.co/docs/forms/setting-up-a-custom-form]
- **Payment processors:** Third-party only — Stripe and PayPal via forms and embeds [source: https://carrd.co/docs/forms/setting-up-a-custom-form]

## Technical and integrations
- **Server-rendered profile HTML:** _(unverified)_ unverified — Carrd does not document its rendering, and we have not published a reproducible observation
- **SEO / meta controls:** Meta tags, canonical URL, sitemaps and share images [source: https://carrd.co/docs/sites/adding-meta-tags, https://carrd.co/docs/pro/features]
- **Public API:** _(unverified)_ unverified — no public API documentation found
- **Integrations:** Analytics platforms, form/email services and third-party embeds [source: https://carrd.co/docs/sites/setting-up-site-analytics, https://carrd.co/docs/forms/setting-up-a-custom-form]

## Comparisons
- Linklay vs Carrd: https://zentry.technology/vs/linklay-vs-carrd/
- Linktree vs Carrd: https://zentry.technology/vs/linktree-vs-carrd/

## Corrections to this record
- 2026-09-18 — Custom domain: "Any Pro tier" → "Pro Standard or higher ($19/year)"

## First-party sources
- Carrd Pro plans: https://carrd.co/docs/pro/plans
- Pro features: https://carrd.co/docs/pro/features
- Setting up site analytics: https://carrd.co/docs/sites/setting-up-site-analytics
- Setting up marketing trackers: https://carrd.co/docs/sites/setting-up-marketing-trackers
- Using a custom domain: https://carrd.co/docs/sites/using-a-custom-domain
- Generating a QR code: https://carrd.co/docs/sites/generating-a-qr-code
- Setting up a custom form: https://carrd.co/docs/forms/setting-up-a-custom-form
- Adding password protection: https://carrd.co/docs/sites/adding-password-protection
- Adding meta tags: https://carrd.co/docs/sites/adding-meta-tags
- Using UTM parameters: https://carrd.co/docs/sites/using-utm-parameters

A field marked "unverified" could not be confirmed in the platform's own published documentation at the time of checking. It is not the same as a documented "no".

Dataset: https://zentry.technology/data/link-in-bio-tools.json · https://zentry.technology/data/link-in-bio-tools.csv
Buyer guide: https://zentry.technology/creator-tech/best-link-in-bio-tools/
Directory: https://zentry.technology/creator-tech/link-in-bio-tools/