# Later Linkin.bio

A bio page bundled inside a social scheduling suite.

Free plan: yes. Category: Social suite add-on.

Official website: https://later.com

Facts verified: 2026-09-18
Canonical page: https://zentry.technology/creator-tech/link-in-bio-tools/later-linkin-bio/
Methodology: https://zentry.technology/creator-tech/how-we-evaluate-link-in-bio-tools/

## Summary
- **Best for:** Instagram and TikTok-first creators already paying for Later who want their bio page to mirror their feed and share the suite's UTM tracking.
- **Weaker choice when:** You only need a bio page — the entry paid tier is the most expensive in this set because it bundles scheduling, and pixels and a custom domain are not documented.

## Score

Overall: 2.6/10 (rank 8 of 10). Scores are computed from the verified fields below by the published rubric, not assigned by hand; an undocumented field scores zero.

- **Measurement and retargeting** (30% of the score): 3.3/10
- **Free-tier capability** (20% of the score): 0/10
- **Cost of entry** (15% of the score): 6.5/10
- **Branding and page control** (15% of the score): 1.5/10
- **Commerce** (10% of the score): 1.5/10
- **Technical and search visibility** (10% of the score): 3/10

## Pricing and free tier
- **Free plan limits:** Free tier documents one link of each social type, unlimited buttons, one link per Instagram post, up to three months of click data, and a Later-branded banner. [source: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan]
- **Monthly price:** $25/month (Starter, the cheapest paid tier) [source: https://later.com/pricing/]
- **Annual price:** $18.75/month billed yearly (Starter) [source: https://later.com/pricing/]
- **One-time / lifetime price:** None offered [source: https://later.com/pricing/]
- **Platform fee on sales:** _(unverified)_ unverified — Later documents no native checkout, so no platform fee is published
- **Profiles or sites included:** One Link in Bio page per social set included in the plan [source: https://help.later.com/hc/en-us/articles/360042743314-Create-a-Link-in-Bio-Page]

## Analytics and acquisition
- **Analytics on the free tier:** Up to three months of click data for buttons and social links [source: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan]
- **Analytics on paid tiers:** Up to one year of click data on Starter; page views by location on Growth and above [source: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan]
- **Live / real-time analytics:** _(unverified)_ unverified — not documented
- **Analytics history retained:** Three months on Free; one year on Starter [source: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan]
- **Meta (Facebook) pixel:** _(unverified)_ unverified — not mentioned in the features-by-plan article or the Link in Bio feature page [source: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan, https://later.com/link-in-bio/]
- **TikTok pixel:** _(unverified)_ unverified — not mentioned in the features-by-plan article [source: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan]
- **Google tag / Analytics:** Google Analytics tracking through UTM values on every tier [source: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan, https://help.later.com/hc/en-us/articles/24114233277847-Link-in-Bio-UTM-Parameters]
- **UTM parameter support:** Yes — default, non-editable UTM values on Free; custom UTM values on Starter and above [source: https://help.later.com/hc/en-us/articles/24114233277847-Link-in-Bio-UTM-Parameters, https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan]
- **Analytics export (CSV):** _(unverified)_ unverified — not documented for Link in Bio

## Branding and page control
- **Custom domain:** _(unverified)_ unverified — not mentioned in the Link in Bio documentation [source: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan, https://later.com/link-in-bio/]
- **Platform branding removal:** Starter and above — a bannerless page without Later branding [source: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan]
- **Unlimited links:** Unlimited buttons on every tier; one link of each social type on Free [source: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan]
- **Custom CSS:** _(unverified)_ unverified — not documented
- **Custom fonts:** _(unverified)_ unverified — not documented
- **Video backgrounds:** _(unverified)_ unverified — not documented
- **Link scheduling:** _(unverified)_ unverified — scheduling belongs to the posting product; page-link scheduling is not documented
- **Password protection:** _(unverified)_ unverified — not documented

## Audience
- **Email capture:** Mailchimp integration documented [source: https://later.com/link-in-bio/]
- **Email marketing / sending:** _(unverified)_ unverified — not part of the Link in Bio feature set
- **QR codes:** _(unverified)_ unverified — not documented
- **Mobile app:** Later publishes iOS and Android apps for its scheduling product — Link in Bio editing inside the app is not separately documented [source: https://later.com/pricing/]

## Commerce
- **Native storefront:** No native storefront — Link in Bio links out to your store [source: https://later.com/link-in-bio/]
- **Native checkout:** No native checkout documented [source: https://later.com/link-in-bio/, https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan]
- **Digital products:** _(unverified)_ unverified — not documented
- **Courses:** _(unverified)_ unverified — not documented
- **Memberships / subscriptions:** _(unverified)_ unverified — not documented
- **Bookings and appointments:** _(unverified)_ unverified — not documented
- **Tips and donations:** _(unverified)_ unverified — not documented
- **Payment processors:** _(unverified)_ unverified — not applicable — no native checkout is documented

## Technical and integrations
- **Server-rendered profile HTML:** _(unverified)_ unverified — Later does not document its rendering, and we have not published a reproducible observation
- **SEO / meta controls:** SEO customisation on Starter and above [source: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan, https://help.later.com/hc/en-us/articles/360042743314-Create-a-Link-in-Bio-Page]
- **Public API:** _(unverified)_ unverified — no public API documentation found for Link in Bio
- **Integrations:** Instagram, TikTok, Pinterest, Google Analytics and Mailchimp [source: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan, https://help.later.com/hc/en-us/articles/1500001594922-Get-Started-with-Link-in-Bio-for-TikTok, https://later.com/link-in-bio/]

## Comparisons
- Linklay vs Later Link in Bio: https://zentry.technology/vs/linklay-vs-later/

## First-party sources
- Link in Bio features by plan: https://help.later.com/hc/en-us/articles/360043255013-Link-in-Bio-Features-By-Plan
- Later plans: https://later.com/pricing/
- Link in Bio UTM parameters: https://help.later.com/hc/en-us/articles/24114233277847-Link-in-Bio-UTM-Parameters
- Create a Link in Bio page: https://help.later.com/hc/en-us/articles/360042743314-Create-a-Link-in-Bio-Page
- Get started with Link in Bio for TikTok: https://help.later.com/hc/en-us/articles/1500001594922-Get-Started-with-Link-in-Bio-for-TikTok
- Later Link in Bio: https://later.com/link-in-bio/

A field marked "unverified" could not be confirmed in the platform's own published documentation at the time of checking. It is not the same as a documented "no".

Dataset: https://zentry.technology/data/link-in-bio-tools.json · https://zentry.technology/data/link-in-bio-tools.csv
Buyer guide: https://zentry.technology/creator-tech/best-link-in-bio-tools/
Directory: https://zentry.technology/creator-tech/link-in-bio-tools/