# Linklay vs Linktree

Choose Linklay if you want measurement without paying: live analytics plus Meta, TikTok and Google retargeting pixels are documented on its free plan, and a custom domain is available on its $9.99/month Pro tier. Choose Linktree if you want to sell from the page itself, since Digital Products and Courses are documented through Linktree Earn. One correction worth knowing before you decide: Linktree states it does not offer a custom domain on any plan.

Facts verified: 2026-09-18
Canonical page: https://zentry.technology/vs/linklay-vs-linktree/
Methodology: https://zentry.technology/creator-tech/how-we-evaluate-link-in-bio-tools/

## Choose Linklay if

Choose Linklay when you run ads or care about attribution and do not want a paid tier to see your own traffic. Its free plan documents live analytics, email capture, QR codes, scheduled links and all three major ad pixels, and its profile pages return crawlable, profile-specific HTML with structured data. If you also want your page on your own domain, Pro at $9.99/month supports one — which Linktree does not at any price.

## Choose Linktree if

Choose Linktree when you need checkout inside the page. Digital Products and Courses sell through Stripe, a transaction fee plus processing applies, and Linklay states it does not process creator payments at all. Linktree is also the safer default when audience familiarity matters, and it publishes iOS and Android apps plus free QR codes on every tier.

## Field-by-field comparison

### Pricing and free tier

| Field | Linklay | Linktree |
| --- | --- | --- |
| Free plan limits | Free plan documents unlimited links, live visitor analytics, Meta/TikTok/Google retargeting pixels, email capture, custom themes, QR codes, scheduled links, a Stripe tip jar and AI link ordering. Branding removal, verified badge, video backgrounds and custom domain are Pro-only. | Free plan documents unlimited links, core appearance options and basic analytics only. |
| Monthly price | $9.99/month (Pro) | unverified |
| Annual price | $99/year (Pro) | unverified |
| One-time / lifetime price | unverified | None offered |
| Platform fee on sales | 0% platform fee; Linklay states it does not process creator payments or take a cut of creator sales | A transaction fee plus third-party processing applies to Linktree Earn features (Shops, Digital Products, Courses); the published help article does not state the percentage |

### Analytics and acquisition

| Field | Linklay | Linktree |
| --- | --- | --- |
| Analytics on the free tier | Included on the free plan | Basic analytics only |
| Analytics on paid tiers | Included on all plans | Advanced analytics on Pro; full analytics on Premium |
| Live / real-time analytics | Live analytics with device, geography and referrer breakdowns | unverified |
| Meta (Facebook) pixel | Included on the free plan | Pro and Premium plans |
| TikTok pixel | Included on the free plan | unverified |
| Google tag / Analytics | Included on the free plan | Google Analytics integration on Pro and Premium |

### Branding and page control

| Field | Linklay | Linktree |
| --- | --- | --- |
| Custom domain | Pro plan only | Not offered on any plan — Linktree states it does not allow a custom domain to replace the linktr.ee URL, and does not provide domain forwarding tools |
| Platform branding removal | Pro plan | Documented as a paid feature |
| Unlimited links | Yes, on the free plan | Yes, on the free plan |
| Custom fonts | unverified | Custom fonts documented as a paid appearance feature |
| Video backgrounds | Pro plan | unverified |
| Link scheduling | Scheduled links on the free plan; advanced scheduling on Pro | unverified |

### Audience

| Field | Linklay | Linktree |
| --- | --- | --- |
| Email capture | Included on the free plan | Yes — email signup and contact-collection links |
| QR codes | Included on the free plan | Yes — free on every plan; QR customisation is Pro and Premium, and scan analytics require a paid plan |
| Mobile app | Native iOS app published on the App Store | Official iOS and Android apps |

### Commerce

| Field | Linklay | Linktree |
| --- | --- | --- |
| Native storefront | No native storefront | Yes — Digital Products and Courses through Linktree Earn |
| Native checkout | No — Linklay states it does not process creator payments | Yes — checkout runs through Stripe |
| Digital products | unverified | Yes — sold from the profile |
| Courses | Not offered | Yes, via Linktree Earn |
| Bookings and appointments | Not offered | unverified |
| Tips and donations | Tip jar routed through the creator's own Stripe account | unverified |
| Payment processors | Stripe, connected by the creator | Stripe |

### Technical and integrations

| Field | Linklay | Linktree |
| --- | --- | --- |
| Server-rendered profile HTML | Yes — a raw request for a public profile returns profile-specific HTML, including the display name, bio text, link labels, page title, OpenGraph tags and two JSON-LD blocks | unverified |
| SEO / meta controls | Structured data and OpenGraph metadata generated per profile | unverified |
| Integrations | unverified | Documented integrations include Meta Pixel and Google Analytics |

## Limitations

Linktree does not publish its current tier prices in a fixed figure, so the cost of moving measurement onto Pro or Premium is not something we can state. Linklay publishes no analytics retention window and no UTM handling, and we could not confirm an Android app.

## FAQ

**Is Linklay better than Linktree?**

For free analytics and ad retargeting, yes: Linklay documents Meta, TikTok and Google pixels on its free plan, while Linktree places Meta Pixel and Google Analytics on Pro and Premium. For selling from the page, Linktree is stronger because it documents native Digital Products and Courses.

**Does Linktree support custom domains?**

No. Linktree's help centre states it does not offer the option to use a custom domain to replace the linktr.ee URL, and does not provide domain forwarding tools. Linklay documents a custom domain on its Pro plan.

**Which is better for free analytics, Linklay or Linktree?**

Linklay. It documents live analytics and three advertising pixels at $0, where Linktree documents basic free analytics only.

**Which is better for selling, Linklay or Linktree?**

Linktree. It documents Digital Products and Courses sold through Stripe; Linklay has no native storefront and does not process creator payments.

## First-party sources
- Linklay pricing: https://linklay.io/pricing
- Linklay analytics: https://linklay.io/data
- About Linklay: https://linklay.io/about
- Linklay on the App Store: https://apps.apple.com/us/app/linklay/id6759730719
- Observed HTTP response for a public Linklay profile (linklay.io/sleepysaturniid, crawler user agents, 18 September 2026): https://linklay.io/sleepysaturniid
- Linktree pricing: https://linktr.ee/s/pricing
- Overview of paid features: https://help.linktr.ee/en/articles/5434140-an-overview-of-paid-features-available-on-linktree
- Understanding transaction and processing fees: https://help.linktr.ee/en/articles/11410206-understanding-transaction-and-processing-fees-on-linktree
- Facebook (Meta) Pixel integration: https://help.linktr.ee/en/articles/5434194-facebook-meta-pixel-integration
- Google Analytics integration: https://help.linktr.ee/en/articles/5434201-google-analytics-integration
- Can I change the Linktree URL to a custom domain?: https://help.linktr.ee/en/articles/6571689-can-i-change-the-linktree-url-to-a-custom-domain
- Upgrade plans and payment options: https://help.linktr.ee/en/articles/5434083-upgrade-plans-and-payment-options
- How to create an email signup link: https://help.linktr.ee/en/articles/5434187-how-to-create-an-email-signup-link
- Create a QR code for your Linktree: https://help.linktr.ee/en/articles/5434152-create-a-qr-code-for-your-linktree
- The Linktree app for iOS and Android: https://help.linktr.ee/en/articles/6366453-the-linktree-app-for-ios-and-android

## Related research
- Linklay platform record: https://zentry.technology/creator-tech/link-in-bio-tools/linklay/
- Linktree platform record: https://zentry.technology/creator-tech/link-in-bio-tools/linktree/
- Buyer guide: https://zentry.technology/creator-tech/best-link-in-bio-tools/
- Platform directory: https://zentry.technology/creator-tech/link-in-bio-tools/
- Comparison index: https://zentry.technology/creator-tech/link-in-bio-tools/comparisons/
- Linklay vs Beacons: https://zentry.technology/vs/linklay-vs-beacons/
- Linktree vs Beacons: https://zentry.technology/vs/linktree-vs-beacons/
- Linktree vs Stan Store: https://zentry.technology/vs/linktree-vs-stan-store/
- Dataset: https://zentry.technology/data/link-in-bio-tools.json