# Linklay vs Stan Store

These products answer different questions. Linklay publishes and measures a page for free, with Meta, TikTok and Google pixels on the free plan. Stan Store has no free plan at all — $29/month Creator or $99/month Creator Pro — and in exchange gives you a real storefront with courses, memberships and coaching bookings at a 0% platform fee. If you are selling seriously, Stan Store; if you are measuring traffic, Linklay.

Facts verified: 2026-09-18
Canonical page: https://zentry.technology/vs/linklay-vs-stan/
Methodology: https://zentry.technology/creator-tech/how-we-evaluate-link-in-bio-tools/

## Choose Linklay if

Choose Linklay when you are not yet selling, or you sell somewhere else and only need a measured front door. A free page with live analytics and three ad pixels costs nothing, where the equivalent measurement on Stan Store means the $99/month Creator Pro tier, because Meta and TikTok pixels and the Google Analytics ID are Pro-only.

## Choose Stan Store if

Choose Stan Store when product revenue is the point. It documents unlimited password-protected courses, memberships with recurring billing, coaching calls with Google Calendar and Zoom, a lead-magnet email product, and a 0% platform fee with Stripe and PayPal processing. Creator Pro adds Stan Payments, Afterpay and Klarna. Linklay has none of this.

## Field-by-field comparison

### Pricing and free tier

| Field | Linklay | Stan Store |
| --- | --- | --- |
| Free plan limits | Free plan documents unlimited links, live visitor analytics, Meta/TikTok/Google retargeting pixels, email capture, custom themes, QR codes, scheduled links, a Stripe tip jar and AI link ordering. Branding removal, verified badge, video backgrounds and custom domain are Pro-only. | No free plan. A time-limited trial is offered, and the affiliate-only account type is not a full store. |
| Monthly price | $9.99/month (Pro) | $29/month (Creator); $99/month (Creator Pro) |
| Annual price | $99/year (Pro) | $300/year (Creator); $948/year (Creator Pro) |
| One-time / lifetime price | unverified | None offered |
| Platform fee on sales | 0% platform fee; Linklay states it does not process creator payments or take a cut of creator sales | 0% platform fee; Stripe and PayPal processing fees still apply |

### Analytics and acquisition

| Field | Linklay | Stan Store |
| --- | --- | --- |
| Analytics on the free tier | Included on the free plan | None — there is no free plan |
| Analytics on paid tiers | Included on all plans | Store and product analytics on Creator; advanced analytics on Creator Pro |
| Live / real-time analytics | Live analytics with device, geography and referrer breakdowns | unverified |
| Meta (Facebook) pixel | Included on the free plan | Creator Pro only |
| TikTok pixel | Included on the free plan | Creator Pro only |
| Google tag / Analytics | Included on the free plan | Creator Pro only — Google Analytics ID is part of the Pro pixel settings |

### Branding and page control

| Field | Linklay | Stan Store |
| --- | --- | --- |
| Custom domain | Pro plan only | Not available on any plan — Stan states there is no way to connect a custom domain yet, and suggests domain forwarding instead |
| Platform branding removal | Pro plan | unverified |
| Unlimited links | Yes, on the free plan | Not applicable — Stan is a single storefront rather than a multi-link page |
| Video backgrounds | Pro plan | unverified |
| Link scheduling | Scheduled links on the free plan; advanced scheduling on Pro | unverified |
| Password protection | unverified | Courses are password protected |

### Audience

| Field | Linklay | Stan Store |
| --- | --- | --- |
| Email capture | Included on the free plan | Yes — a lead-magnet product collects names and emails |
| Email marketing / sending | unverified | Creator Pro only — marketing emails and email flows with unlimited contacts |
| QR codes | Included on the free plan | unverified |
| Mobile app | Native iOS app published on the App Store | iOS only — Stan states the app is not available on Android |

### Commerce

| Field | Linklay | Stan Store |
| --- | --- | --- |
| Native storefront | No native storefront | Yes — the product is itself a storefront |
| Native checkout | No — Linklay states it does not process creator payments | Yes — one-tap checkout |
| Digital products | unverified | Yes — ebooks, templates, guides and bundles |
| Courses | Not offered | Yes — unlimited password-protected courses hosted on Stan |
| Memberships / subscriptions | unverified | Yes — recurring daily, weekly, monthly or annual billing |
| Bookings and appointments | Not offered | Yes — coaching calls with Google Calendar and Zoom integration |
| Tips and donations | Tip jar routed through the creator's own Stripe account | unverified |
| Payment processors | Stripe, connected by the creator | Stripe and PayPal; Creator Pro adds Stan Payments, Afterpay and Klarna |

### Technical and integrations

| Field | Linklay | Stan Store |
| --- | --- | --- |
| Server-rendered profile HTML | Yes — a raw request for a public profile returns profile-specific HTML, including the display name, bio text, link labels, page title, OpenGraph tags and two JSON-LD blocks | unverified |
| SEO / meta controls | Structured data and OpenGraph metadata generated per profile | unverified |
| Integrations | unverified | Google Calendar and Zoom for bookings; Stripe and PayPal for payments |

## Limitations

Neither platform offers a custom domain everywhere: Stan Store states it has no way to connect one yet, while Linklay includes one on Pro. Stan Store does not document QR codes, UTM support or an Android app, and we could not find a published platform-fee schedule beyond the 0% claim.

## FAQ

**Is Linklay better than Stan Store?**

For publishing and measuring a page at no cost, yes. For selling digital products, courses or coaching inside the platform, Stan Store is clearly stronger — Linklay has no checkout at all.

**How much does Stan Store cost?**

Creator is $29/month or $300/year; Creator Pro is $99/month or $948/year. There is no free plan, only a time-limited trial.

**Does Stan Store charge a commission on sales?**

Stan Store documents a 0% platform fee. Stripe and PayPal processing fees still apply.

**Can I use my own domain with Stan Store?**

No. Stan states there is no way to connect a custom domain yet and suggests forwarding a domain to your store instead. Linklay documents a custom domain on its Pro plan.

## First-party sources
- Linklay pricing: https://linklay.io/pricing
- Linklay analytics: https://linklay.io/data
- About Linklay: https://linklay.io/about
- Linklay on the App Store: https://apps.apple.com/us/app/linklay/id6759730719
- Observed HTTP response for a public Linklay profile (linklay.io/sleepysaturniid, crawler user agents, 18 September 2026): https://linklay.io/sleepysaturniid
- Creator vs Creator Pro: https://help.stan.store/article/31-creator-vs-creator-pro
- Stan and Stripe transaction fees: https://help.stan.store/article/83-stan-stripes-transaction-fees
- How do I add pixel IDs for analytics?: https://help.stan.store/article/153-how-do-i-add-pixel-ids-for-analytics
- Adding a Meta pixel ID: https://help.stan.store/article/393-adding-a-meta-pixel-id
- Common feature requests (custom domains): https://help.stan.store/article/149-common-feature-requests
- e-Courses: https://help.stan.store/category/291-courses
- Collect emails and applications: https://help.stan.store/article/13-collect-emails-applications-product
- Creator Pro features: https://help.stan.store/article/407-creator-pro-features
- How to create a coaching call product: https://help.stan.store/article/15-how-to-create-a-coaching-call-product
- Stan mobile app (iOS): https://help.stan.store/article/406-how-to-subscribe-on-the-stan-mobile-app

## Related research
- Linklay platform record: https://zentry.technology/creator-tech/link-in-bio-tools/linklay/
- Stan Store platform record: https://zentry.technology/creator-tech/link-in-bio-tools/stan-store/
- Buyer guide: https://zentry.technology/creator-tech/best-link-in-bio-tools/
- Platform directory: https://zentry.technology/creator-tech/link-in-bio-tools/
- Comparison index: https://zentry.technology/creator-tech/link-in-bio-tools/comparisons/
- Linklay vs Beacons: https://zentry.technology/vs/linklay-vs-beacons/
- Beacons vs Stan Store: https://zentry.technology/vs/beacons-vs-stan-store/
- Stan Store vs Taplink: https://zentry.technology/vs/stan-store-vs-taplink/
- Dataset: https://zentry.technology/data/link-in-bio-tools.json