Carrd
Cheap one-page site builder used as a bio page.
- What it is:
- One-page site builder
- Free plan:
- Yes
- Entry paid price:
- No monthly billing — Carrd bills annually
- Biggest limitation:
- You want tracking, selling or bookings out of the box — all of it is either paid, embedded or absent, and the custom domain needs the $19/year tier.
- Facts verified:
- 2026-09-18
carrd.co · Part of Zentry's link-in-bio research
Carrd score: 3.7 / 10
Rank 4 of 10. Every number here is calculated from the verified fields on this page using the weights published in our methodology. A field Carrd does not document scores zero.
- Measurement and retargeting · 30%
- 2.7 / 10 — Visitor analytics, analytics history and export, UTM handling, and Meta, TikTok and Google tracking. Weighted highest because measurement is what turns a bio page into an acquisition channel.
- Free-tier capability · 20%
- 0.0 / 10 — How much of the product is usable without paying: whether a free plan exists at all, and which capabilities the platform documents as included on it.
- Cost of entry · 15%
- 10.0 / 10 — Annualised cost of the cheapest paid tier, plus whether a free plan exists. One-time pricing is amortised over three years.
- Branding and page control · 15%
- 4.5 / 10 — Custom domain, platform branding removal, unlimited links, CSS and font control, video backgrounds, scheduling and password protection.
- Commerce · 10%
- 4.3 / 10 — Native storefront and checkout, digital products, courses, memberships, bookings, tips, and the platform's own cut of each sale.
- Technical and search visibility · 10%
- 3.0 / 10 — Server-rendered profile HTML, SEO and meta controls, a public API, and documented third-party integrations.
Pricing and free tier
- Free plan limits
- Basic plan documents up to 3 sites with Carrd branding, and no custom domain, forms, widgets or analytics.[1]
- Monthly price
- No monthly billing — Carrd bills annually[1]
- Annual price
- $9/year (Pro Lite); $19/year (Pro Standard); $49/year (Pro Plus)[1]
- One-time / lifetime price
- None offered[1]
- Platform fee on sales
- No native checkout; payments run through embedded third parties, so no Carrd platform fee is documented[1]
Analytics and acquisition
- Analytics on the free tier
- None on the free plan[1]
- Analytics on paid tiers
- Site Analytics via Google Analytics, Plausible, Fathom, Matomo, PostHog and others on Pro Standard or higher[1]
- Live / real-time analytics
- UnverifiedNot confirmed in first-party documentation.
- Analytics history retained
- UnverifiedNot confirmed in first-party documentation.
- Meta (Facebook) pixel
- Pro Standard or higher, via Marketing Trackers — the documentation names Facebook as an example ad platform and lists pixel-type trackers[1]
- TikTok pixel
- UnverifiedNot confirmed in first-party documentation.
- Google tag / Analytics
- Pro Standard or higher, via Site Analytics[1]
- UTM parameter support
- Yes — UTM parameter values can be collected and used[1]
- Analytics export (CSV)
- UnverifiedNot confirmed in first-party documentation.
Branding and page control
- Custom domain
- Pro Standard or higher[1]
- Platform branding removal
- Pro Lite and above[1]
- Unlimited links
- Not applicable — Carrd builds pages, with no link-list limit documented[1]
- Custom CSS
- Advanced settings allow custom styles on Pro tiers[1]
- Custom fonts
- Local Fonts on Pro tiers[1]
- Video backgrounds
- UnverifiedNot confirmed in first-party documentation.
- Link scheduling
- UnverifiedNot confirmed in first-party documentation.
- Password protection
- Yes — a site can be restricted with a password[1]
Audience
Commerce
- Native storefront
- No native storefront[1]
- Native checkout
- No — payment-enabled forms and third-party embeds only[1]
- Digital products
- No native delivery; third-party embeds only[1]
- Courses
- Not offered[1]
- Memberships / subscriptions
- UnverifiedNot confirmed in first-party documentation.
- Bookings and appointments
- No native booking; embeds only[1]
- Tips and donations
- No native tipping; payment-enabled forms on Pro[1]
- Payment processors
- Third-party only — Stripe and PayPal via forms and embeds[1]
Technical and integrations
- Server-rendered profile HTML
- UnverifiedNot confirmed in first-party documentation.
- Public API
- UnverifiedNot confirmed in first-party documentation.
Who it suits
Best for: People who want a cheap, highly customisable single page with real SEO controls and do not need creator commerce.
Weaker choice when: You want tracking, selling or bookings out of the box — all of it is either paid, embedded or absent, and the custom domain needs the $19/year tier.
Frequently asked questions
- Does Carrd have a free plan?
- Yes. Basic plan documents up to 3 sites with Carrd branding, and no custom domain, forms, widgets or analytics.
- How much does Carrd cost?
- Entry paid price: No monthly billing — Carrd bills annually. Annual: $9/year (Pro Lite); $19/year (Pro Standard); $49/year (Pro Plus). Platform fee on sales: No native checkout; payments run through embedded third parties, so no Carrd platform fee is documented.
- Does Carrd include analytics on its free tier?
- None on the free plan
- Does Carrd support a custom domain?
- Pro Standard or higher
- Who is Carrd best for?
- People who want a cheap, highly customisable single page with real SEO controls and do not need creator commerce.
Corrections to this record
- 2026-09-18 · Custom domain
Changed from “Any Pro tier” to “Pro Standard or higher ($19/year)”. Carrd's documentation for using a custom domain is labelled 'Requires Pro Standard or higher', so the $9/year Pro Lite tier does not include one. The buyer guide's 'cheapest custom domain' framing was corrected to name the $19/year tier.
Sources last checked: September 2026
- Carrd Pro plans
- Pro features
- Setting up site analytics
- Setting up marketing trackers
- Using a custom domain
- Generating a QR code
- Setting up a custom form
- Adding password protection
- Adding meta tags
- Using UTM parameters
Machine-readable versions of this record: Markdown, JSON dataset and CSV. Fields marked unverified could not be confirmed in the platform's own published documentation at the time of checking. That is not the same as a documented “no”: we publish the gap rather than an estimate. Corpus last updated 2026-09-18.
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