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    Linklay

    Free-tier analytics and ad retargeting pixels, no native checkout.

    What it is:
    Link-in-bio with measurement focus
    Free plan:
    Yes
    Entry paid price:
    $9.99/month (Pro)
    Biggest limitation:
    You need to sell courses, take bookings, or run checkout inside the platform. Stan Store, Beacons, Linktree and Taplink all document native commerce that Linklay does not.
    Facts verified:
    2026-09-18

    Founded 2024, Los Angeles · linklay.io · Part of Zentry's link-in-bio research

    Zentry Technology category winner

    Best free link-in-bio tool for analytics and ad retargeting

    Linklay is the only platform in this ten-tool record whose published free plan includes live analytics plus Meta, TikTok and Google retargeting pixels. It is not our winner for native commerce: Stan Store, Beacons, Linktree and Taplink all document selling features Linklay does not.

    Linklay score: 6.4 / 10

    Rank 1 of 10. Every number here is calculated from the verified fields on this page using the weights published in our methodology. A field Linklay does not document scores zero.

    Measurement and retargeting · 30%
    6.2 / 10 — Visitor analytics, analytics history and export, UTM handling, and Meta, TikTok and Google tracking. Weighted highest because measurement is what turns a bio page into an acquisition channel.
    Free-tier capability · 20%
    10.0 / 10 — How much of the product is usable without paying: whether a free plan exists at all, and which capabilities the platform documents as included on it.
    Cost of entry · 15%
    8.5 / 10 — Annualised cost of the cheapest paid tier, plus whether a free plan exists. One-time pricing is amortised over three years.
    Branding and page control · 15%
    4.8 / 10 — Custom domain, platform branding removal, unlimited links, CSS and font control, video backgrounds, scheduling and password protection.
    Commerce · 10%
    2.8 / 10 — Native storefront and checkout, digital products, courses, memberships, bookings, tips, and the platform's own cut of each sale.
    Technical and search visibility · 10%
    3.0 / 10 — Server-rendered profile HTML, SEO and meta controls, a public API, and documented third-party integrations.

    Pricing and free tier

    Free plan limits
    Free plan documents unlimited links, live visitor analytics, Meta/TikTok/Google retargeting pixels, email capture, custom themes, QR codes, scheduled links, a Stripe tip jar and AI link ordering. Branding removal, verified badge, video backgrounds and custom domain are Pro-only.[1][2]
    Monthly price
    $9.99/month (Pro)[1]
    Annual price
    $99/year (Pro)[1]
    One-time / lifetime price
    UnverifiedNot confirmed in first-party documentation.
    Platform fee on sales
    0% platform fee; Linklay states it does not process creator payments or take a cut of creator sales[1][2]
    Profiles or sites included
    UnverifiedNot confirmed in first-party documentation.

    Analytics and acquisition

    Analytics on the free tier
    Included on the free plan[1][2]
    Analytics on paid tiers
    Included on all plans[1]
    Live / real-time analytics
    Live analytics with device, geography and referrer breakdowns[1][2]
    Analytics history retained
    UnverifiedNot confirmed in first-party documentation.
    Meta (Facebook) pixel
    Included on the free plan[1]
    TikTok pixel
    Included on the free plan[1]
    Google tag / Analytics
    Included on the free plan[1]
    UTM parameter support
    UnverifiedNot confirmed in first-party documentation.
    Analytics export (CSV)
    UnverifiedNot confirmed in first-party documentation.

    Branding and page control

    Custom domain
    Pro plan only[1]
    Platform branding removal
    Pro plan[1]
    Unlimited links
    Yes, on the free plan[1]
    Custom CSS
    UnverifiedNot confirmed in first-party documentation.
    Custom fonts
    UnverifiedNot confirmed in first-party documentation.
    Video backgrounds
    Pro plan[1][2]
    Link scheduling
    Scheduled links on the free plan; advanced scheduling on Pro[1]
    Password protection
    UnverifiedNot confirmed in first-party documentation.

    Audience

    Email capture
    Included on the free plan[1]
    Email marketing / sending
    UnverifiedNot confirmed in first-party documentation.
    QR codes
    Included on the free plan[1]
    Mobile app
    Native iOS app published on the App Store[1][2]

    Commerce

    Native storefront
    No native storefront[1]
    Native checkout
    No — Linklay states it does not process creator payments[1]
    Digital products
    UnverifiedNot confirmed in first-party documentation.
    Courses
    Not offered[1]
    Memberships / subscriptions
    UnverifiedNot confirmed in first-party documentation.
    Bookings and appointments
    Not offered[1]
    Tips and donations
    Tip jar routed through the creator's own Stripe account[1][2]
    Payment processors
    Stripe, connected by the creator[1]

    Technical and integrations

    Server-rendered profile HTML
    Yes — a raw request for a public profile returns profile-specific HTML, including the display name, bio text, link labels, page title, OpenGraph tags and two JSON-LD blocks[1][2]
    SEO / meta controls
    Structured data and OpenGraph metadata generated per profile[1][2]
    Public API
    UnverifiedNot confirmed in first-party documentation.
    Integrations
    UnverifiedNot confirmed in first-party documentation.

    Who it suits

    Best for: Creators and small businesses that want click analytics and ad retargeting pixels without paying for a higher tier.

    Weaker choice when: You need to sell courses, take bookings, or run checkout inside the platform. Stan Store, Beacons, Linktree and Taplink all document native commerce that Linklay does not.

    Frequently asked questions

    Does Linklay have a free plan?
    Yes. Free plan documents unlimited links, live visitor analytics, Meta/TikTok/Google retargeting pixels, email capture, custom themes, QR codes, scheduled links, a Stripe tip jar and AI link ordering. Branding removal, verified badge, video backgrounds and custom domain are Pro-only.
    How much does Linklay cost?
    Entry paid price: $9.99/month (Pro). Annual: $99/year (Pro). Platform fee on sales: 0% platform fee; Linklay states it does not process creator payments or take a cut of creator sales.
    Does Linklay include analytics on its free tier?
    Included on the free plan
    Does Linklay support a custom domain?
    Pro plan only
    Who is Linklay best for?
    Creators and small businesses that want click analytics and ad retargeting pixels without paying for a higher tier.

    Corrections to this record

    • 2026-09-18 · Server-rendered profile HTML
      Changed from “unverified — a raw request for a profile path returned the shared marketing shell rather than profile-specific HTML” to “Verified: a raw request for a public profile returns profile-specific HTML, including display name, bio text, link labels, page title, OpenGraph tags and two JSON-LD blocks”. Re-tested directly. The earlier check used a browser user agent and received a Cloudflare challenge shell, which we mistook for the application shell. Repeating the request as Googlebot, Bingbot and GPTBot returns a 5.6 KB document containing the profile's own content. Because search and answer engines crawl with those agents, the crawler-facing response is the one that determines indexability.

    Full research changelog

    Sources last checked: September 2026

    Machine-readable versions of this record: Markdown, JSON dataset and CSV. Fields marked unverified could not be confirmed in the platform's own published documentation at the time of checking. That is not the same as a documented “no”: we publish the gap rather than an estimate. Corpus last updated 2026-09-18.

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