Zentry Technology Link-in-Bio Research

Ten platforms recorded against the same 39 fields. Every value is either traceable to the platform's own published documentation or marked unverified. We do not estimate prices, and we never infer “no” from silence in a help centre.

Facts last checked: September 2026 (2026-09-18).

Start here

• Best link-in-bio tools in 2026

  The buyer guide: which platform wins which job, and why.

• How we evaluate link-in-bio tools

  Criteria, weights, sourcing rules and what “unverified” means.

• Head-to-head comparison index

  All 18 published platform-versus-platform comparisons.

• Capability grid

  Which platforms expose analytics, pixels, domains and checkout.

• Research changelog

  Factual corrections and verification changes, with sources.

• Dataset (JSON)

  Every field, status, date and source URL, machine-readable.

• Dataset (CSV)

  The high-value comparison fields flattened into a table.

• Markdown records

  /creator-tech/link-in-bio-tools/md/[platform] for each record.

Overall scores

Every score below is calculated from the verified fields in these records by the rubric published in how we evaluate link-in-bio tools. No score is assigned by hand. A field the platform does not document scores zero, which is why platforms with thin public documentation score lower than their feature lists suggest.

• Measurement and retargeting — 30% of the overall score. Visitor analytics, analytics history and export, UTM handling, and Meta, TikTok and Google tracking. Weighted highest because measurement is what turns a bio page into an acquisition channel.
• Free-tier capability — 20% of the overall score. How much of the product is usable without paying: whether a free plan exists at all, and which capabilities the platform documents as included on it.
• Cost of entry — 15% of the overall score. Annualised cost of the cheapest paid tier, plus whether a free plan exists. One-time pricing is amortised over three years.
• Branding and page control — 15% of the overall score. Custom domain, platform branding removal, unlimited links, CSS and font control, video backgrounds, scheduling and password protection.
• Commerce — 10% of the overall score. Native storefront and checkout, digital products, courses, memberships, bookings, tips, and the platform's own cut of each sale.
• Technical and search visibility — 10% of the overall score. Server-rendered profile HTML, SEO and meta controls, a public API, and documented third-party integrations.

Fact matrix

Platform records

• Linklay

  Free-tier analytics and ad retargeting pixels, no native checkout.

  Best for: Creators and small businesses that want click analytics and ad retargeting pixels without paying for a higher tier.

  Weaker choice when: You need to sell courses, take bookings, or run checkout inside the platform. Stan Store, Beacons, Linktree and Taplink all document native commerce that Linklay does not.

• Linktree

  The category default, with commerce added on paid tiers.

  Best for: Creators who want the most widely recognised link-in-bio brand and are comfortable paying for measurement.

  Weaker choice when: Your priority is free-tier measurement, or you want your page on your own domain. Meta Pixel and Google Analytics are paid-tier features, and Linktree states that a custom domain cannot replace the linktr.ee URL.

• Beacons

  Link-in-bio bundled with a storefront, email and AI tooling.

  Best for: Creators who want one subscription covering a bio page, storefront, courses, email and AI content tools.

  Weaker choice when: You sell on a free or entry plan — the documented 9% fee on Free and Creator is the highest in this set, and 0% requires Creator Plus at $30/month.

• Stan Store

  Subscription-only storefront with no platform commission.

  Best for: Creators whose main job is selling digital products, courses or coaching and who want no platform commission on sales.

  Weaker choice when: You want to publish a page at no cost, put it on your own domain, or add pixels without the $99/month tier.

• Carrd

  Cheap one-page site builder used as a bio page.

  Best for: People who want a cheap, highly customisable single page with real SEO controls and do not need creator commerce.

  Weaker choice when: You want tracking, selling or bookings out of the box — all of it is either paid, embedded or absent, and the custom domain needs the $19/year tier.

• Lnk.Bio

  One-time payment pricing instead of a subscription.

  Best for: Creators who would rather pay once than hold another monthly subscription, and who want pixels and UTM handling cheaply.

  Weaker choice when: You need documented free-tier measurement or clear commerce terms — much of the feature detail is not published, and the custom domain is a separate paid add-on.

• Later Linkin.bio

  A bio page bundled inside a social scheduling suite.

  Best for: Instagram and TikTok-first creators already paying for Later who want their bio page to mirror their feed and share the suite's UTM tracking.

  Weaker choice when: You only need a bio page — the entry paid tier is the most expensive in this set because it bundles scheduling, and pixels and a custom domain are not documented.

• Campsite

  Low-cost bio page with clearly tiered analytics and pixels.

  Best for: Creators who want the cheapest monthly paid tier with clearly documented pixels, custom domain and analytics tiers.

  Weaker choice when: You need to sell products, run courses or take bookings — Campsite's documented monetisation is tips and paid requests only.

• Shorby

  Retargeting-first: pixels on every shared link, no free tier.

  Best for: Performance marketers who want retargeting pixels on every link they share, not only on a bio page.

  Weaker choice when: You want a free page, or documented certainty about tiers. Shorby has no free plan, and much of its tier mapping is unpublished.

• Taplink

  Bio page built around selling, billed in multi-month blocks.

  Best for: Instagram and TikTok sellers who want to sell digital products from the bio page without a platform commission.

  Weaker choice when: You want monthly billing, clear analytics tiers, or one plan across several profiles — Taplink bills in blocks and ties a paid plan to a single profile.

A field marked unverified is a gap in the vendor's published documentation, not a missing feature. Where a platform documents that something is not offered — as Linktree does for custom domains — we record that as a verified “no”. See our methodology and the research changelog.